The American record label conglomerate Warner Music Group has introduced “Rhythm City,” a music-themed social roleplay experience on Roblox. This is the first of its type in the industry.
According to the press release, Rhythm City will give users with access to a selection of digital objects that are only available for purchase on Roblox, as well as introducing them to musicians and their work via the medium of social roleplay.
The development of Rhythm City has been carried out in conjunction with the industry-leading gaming and content provider Gamefam. WMG and Gamefam have worked together to create a one-of-a-kind experience that harnesses the potential of music while also including crucial gameplay elements.
Roblox users will have the opportunity to explore Rhythm City, interact with friends, and take part in mini-music challenges by picking from a number of jobs, such as music producer, DJ, dancer, etc. Rhythm City will also have a variety of mini-music challenges.
In addition to this, Rhythm City will include virtual performances and events featuring a selection of WMG artists. On February 4, 2023, Rhythm City will become accessible on the Roblox platform, which will allow users to play it on Android, iOS, Mac, Windows PC, and Xbox One devices.
The Chief Digital Officer and Executive Vice President of Business Development at WMG, Oana Ruxandra, made the following statement: “WMG is focused on supporting the foundations of these new experiences by creating and experimenting across dynamic ecosystems.” Through its collaboration with Gamefam, Warner Music Group is establishing a meeting place in which artists and fans can discuss how to define and contextualize their communities inside living environments.
“WMG has been a wonderful partner in pushing novel ideas,” noted Joe Ferencz, Founder and CEO of Gamefam. “And combined with our experience, we’ve funneled it into production excellence, establishing a new community for music fans in the metaverse,” he continued.
Compiled by Coinbold