Starbucks, which operates the biggest coffeehouse chain in the world, is finally introducing its much-anticipated Web3 loyalty program, which will use non-fungible tokens with a coffee-related theme. Starbucks Odyssey, the company’s blockchain-based loyalty program and non-fungible token (NFT) community, was finally launched today to its first set of U.S. beta testers after a lengthy wait.
This one-of-a-kind Odyssey experience mixes customer loyalty benefits with collecting NFTs and other gamified features to create an immersive and exciting adventure. This also includes non-fictional things centered on coffee that transfer to real-world experiences as an extension of the loyalty program that Starbucks already has in place.
Starbucks has made a significant improvement for its most devoted customers, who may now receive a wider variety of prizes in addition to standard benefits such as complimentary beverages. Customers are able to participate in interactive activities that are referred to as “Journeys,” and when these activities are finished, members are able to acquire collecting Journey Stamps. This new program was just introduced.
The purpose of the Journeys is to spread awareness of the Starbucks brand while also educating consumers about the origins of coffee and the Starbucks corporation. In addition, Journeys present a number of activities, such as viewing films, taking quizzes, solving puzzles, or tasting out new beverages at different places. The last illustration is one of the reasons why Starbucks Odyssey stands out above other NFT efforts carried out by corporations.
Instead than serving as a surface layer like other NFT initiatives, Starbucks Odyssey links the company’s already established loyalty program, business objectives, and mobile payment technologies. This is in contrast to other NFT programs.
Odyssey members will be able to earn member points whenever they scan their current Starbucks Rewards card or make a purchase in a location that participates in Journeys. Journeys are related to in-store transactions.
Members will be able to earn Stamps, a coffee-themed non-fungible token that is stored on the Polygon blockchain, after reaching around 500 points. It is important to note that Starbucks has formed a partnership with Polygon blockchain in order to construct its newly announced Starbucks Odyssey Web3 experience.
The fact that customers may access unique experiences just by collecting Stamps is a major plus of this system. There will be three distinct tiers of advantages and opportunities available.
It would begin with online experiences such as a virtual class that teaches you how to create espresso martinis. Those would be the first step. You will be able to begin enjoying real-world experiences such as special events presented by Starbucks or even a vacation to the Starbucks Hacienda Alsacia coffee estate in Costa Rica as you continue to earn more points and NFTs. Additionally, Starbucks will be releasing Limited Edition Stamps between four and six times each year. These stamps will be available only at Starbucks locations.
Instead of being exchanged for prizes at the end of the year, the points are allowed to collect throughout the course of the year (like Stars are). At the end of each year, the user’s points are reset, and they must begin accumulating them all over again. On the other side, you may choose to keep your NFTs, which will eventually be included into the Starbucks app. This will provide users the ability to personalize their Starbucks Card and print it on a variety of other products.
Since the Odyssey program is still in its testing phase, the first Journey Stamps will be themed after important moments in Starbucks’ history, such as the company’s first store opening in the Pike Place Market in Seattle. On other stamps, you’ll find timeless designs as well as an illustration of this year’s “Gift-Wrapped Magic” holiday cup.
When members begin to engage in Odyssey, they will begin to earn NFTs, the value of which will be determined by how rare the NFTs are. This indicates that the NFTs will be available on Odyssey’s marketplace, which is scheduled to be live in 2023. They will be able to be purchased or traded. This section is made possible via the Nifty Gateway.
Additionally, buyers will not be required to have a cryptocurrency wallet in order to acquire these NFTs. They need just have a credit card in order to purchase the Stamps (NFTs).
Starbucks CMO Brady Brewer, “It happens to be built on blockchain and web3 technologies, but the customer — to be honest — may very well not even know that what they’re doing is interacting with blockchain technology. It’s just the enabler.”
Compiled by Coinbold