Starbucks Brings Blockchain to Rewards Program with Exclusive NFT Airdrop

Starbucks Brings Blockchain to Rewards Program with Exclusive NFT Airdrop

News, NFT news

Starbucks, the popular global coffee chain, is making strides in the world of blockchain by offering an exclusive NFT airdrop to its Odyssey rewards members. The company aims to integrate blockchain technology with its rewards program to enhance customer experiences.

To participate in this unique initiative, Starbucks rewards members must meet specific requirements. The airdrop is solely available to US citizens who sign up for Starbucks Rewards and join the waitlist for the new rewards program called Starbucks Odyssey.

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The Odyssey program, first introduced to a select few in September 2022, will now be available to a broader audience, creating excitement in the customer rewards segment.

To be eligible for the airdrop, participants must complete two interactive tasks, or “journeys,” to obtain a limited-edition NFT stamp. Each journey presents interactive tasks that reward members with stamps and bonus points. For example, a journey could involve visiting a new Starbucks location or trying out a different beverage.

Starbucks has demonstrated its passion for digital assets with the recent release of their “First Store” NFTs. These digital assets are replicas of the company’s first-ever store in Seattle from 1971 and have gained significant attention, becoming the highest sales volume on the Nifty Gateway NFT marketplace in the past 24 hours.

With the upcoming NFT airdrop, Starbucks is preparing to bring blockchain technology and coffee culture together like never before, setting a precedent for other businesses to follow.

Written by Coinbold

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