In a thrilling development, renowned crypto exchange OKX has secured the coveted position of “official sleeve partner” for the prestigious English football club, Manchester City. This multi-year partnership, valued at over $70 million, solidifies the connection between the world of cryptocurrency and the beloved sport of football. With the OKX logo adorning the left sleeves of both the men’s and women’s first teams, this collaboration marks an exciting milestone in the intersection of finance and football.
A Progressive Partnership
The recent extension of the partnership between OKX and Manchester City emphasizes the commitment of both entities to fostering innovation and embracing the potential of Web3 technology. This collaborative effort began in March 2022 when OKX became the official cryptocurrency partner of Manchester City. The partnership was further expanded to include the role of “Official Training Kit Partner” for the 2022-2023 season. Now, as the official sleeve partner, OKX solidifies its presence and influence within the club.
Bringing Web3 Technology to the Game
The partnership between OKX and Manchester City aims to bring Web3 technology closer to the world of football, enabling new and engaging experiences for fans. OKX has introduced the OKX collective, a metaverse platform that allows fans to virtually interact with football players and engage in unique experiences. This integration of Web3 technology not only enhances fan engagement but also paves the way for the adoption of innovative solutions in the sports industry.
Shared Enthusiasm on Social Media
The news of the partnership between OKX and Manchester City was met with excitement from both sides on social media. Manchester City took to Twitter to announce the partnership, expressing their enthusiasm for embracing Web3 technology and fostering a spirit of innovation together. They shared their pride in having OKX as their official sleeve partner and invited fans to learn more about the collaboration.
We’re proud to announce that @okx is now our official sleeve partner 🤝
Let’s bring #Web3 technology closer to the game and continue innovating together 💙
Learn more ➡️ https://t.co/MlxK1QtgpI
— Manchester City (@ManCity) June 30, 2023
Similarly, OKX also expressed their excitement about the sponsorship deal on Twitter. The Chief Marketing Officer of OKX, Haider Rafique, along with Manchester City CEO Ferran Soriano and club legend Gael Clichy, welcomed this new era of the partnership. They highlighted the potential of Web3 technology and its ability to empower fans and revolutionize the football experience.
— OKX (@okx) June 30, 2023
Uniting Crypto and Football Fans
The partnership between OKX and Manchester City has not only introduced millions of football fans to the world of cryptocurrency but has also provided them with unique Web3 experiences. The OKX collective, in particular, allows fans to virtually interact with football players and create an engaging platform that bridges the gap between the digital and physical worlds. This innovative approach enhances fan engagement and deepens the connection between supporters and their favorite teams.
A Source of Pride for Manchester City
Ferran Soriano, CEO of City Football Group, expressed his pride in having OKX as the sleeve sponsor for Manchester City’s shirts. He acknowledged the remarkable Web3 experiences that OKX has already brought to the team and expressed excitement for the possibilities that lie ahead. Soriano described the partnership as highly exciting for the football club and emphasized their commitment to embracing innovation in the sports industry.
The partnership between OKX and Manchester City signifies a significant step toward the integration of cryptocurrency and football. As the official sleeve partner, OKX’s prominent presence on the team’s jerseys highlights the growing connection between the worlds of finance and sports. Through their collaboration, both OKX and Manchester City are at the forefront of embracing Web3 technology and providing fans with innovative experiences. This partnership serves as a testament to the increasing acceptance and adoption of cryptocurrencies in mainstream industries.
1. How much is the partnership between OKX and Manchester City worth? The partnership between OKX and Manchester City is valued at over $70 million, making it a substantial collaboration in the world of sports.
2. What role does OKX play as the official sleeve partner? OKX’s logo will appear on the left sleeves of both the men’s and women’s first teams of Manchester City, showcasing their status as the official sleeve partner.
3. What is the OKX collective? The OKX collective is a metaverse platform that enables fans to virtually interact with football players, providing unique and engaging experiences.
4. How has the partnership between OKX and Manchester City impacted fan engagement? The partnership has enhanced fan engagement by introducing Web3 experiences and allowing fans to actively participate in the football world through the OKX collective.
5. How does Manchester City view the partnership with OKX? Manchester City’s CEO, Ferran Soriano, expressed pride in having OKX as the sleeve sponsor and emphasized the exciting opportunities for innovation and collaboration that lie ahead.