McDonald’s, the world’s largest fast food restaurant business, will be celebrating this year’s Lunar New Year in the metaverse in conjunction with Karen X Cheng, an award-winning and viral digital content artist.
According to the press release, “Cheng, a longtime brand fan, is excited to bring her heritage and that of the AAPI (Asian Americans and Pacific Islanders) community to life in an innovative way with McDonald’s this season.”
The cooperation breathes life into the breathtaking 3D illusion that is employed in the augmented reality (AR) Instagram filter, which enables fans of McDonald’s to experience the transition from the Year of the Tiger (2022) to the Year of the Rabbit (2023). (2023).
The immersive metaverse experience imagines what a Lunar New Year celebration in the future would be like by combining traditional Asian influences with contemporary components such as 3D sculptures of the 12 animals that are associated with the Chinese zodiac.
McDonald’s fans will be able to celebrate the Lunar New Year with people from all over the world and participate in exclusive events, such as a celebration of the Year of the Rabbit on January 25 and an evening with the artist on February 2 that will feature Karen in avatar form. The Metaverse experience will be hosted on Spatial.
Neural radiance fields (NeRF) is a technique that employs artificial intelligence to build a 3D scene. This technology was used in one of the first commercials that was driven by artificial intelligence (AI).
Karen’s recollections of celebrating the Lunar New Year when she was younger served as the impetus for this ad. By scanning a QR code that appears on screen, viewers may see the advertisement’s artwork in the form of an interactive augmented reality filter.
Karen Cheng is a well-known digital artist who has gained notoriety for her fun viral films and her collaborations with A-list celebrities. It is her first project with a company that recognizes and honors her Chinese American background, and she is doing it in conjunction with McDonald’s for the first time.
Cheng remarked that “teaming up with McDonald’s to create a campaign that not only leans into my hobbies as a creative but also my cultural identity is a dream come true.” [Chang] “Teaming up with McDonald’s to create a campaign that not only leans into my passions as a creator but also my
In a statement, a senior official from McDonald’s named Elizabeth Campbell said, “Our partnership with Karen X Cheng provides fresh, tech-forward ways to celebrate the Year of the Rabbit while also respecting the tradition of the festival and elevating the AAPI community.” McDonald’s is excited to kick off the new year with an interactive campaign that enables customers to become active participants in a worldwide cultural celebration. The Golden Arches are happy to be a part of this initiative.
Compiled by Coinbold
