Louis Vuitton, the French luxury fashion house, has announced its entry into the world of non-fungible tokens (NFTs) with the launch of a limited series named “Treasure Trunks”. These NFTs are priced at around $41,712 (€39,000) each and will provide access to a range of exclusive products and experiences for elite customers.
Louis Vuitton’s “Treasure Trunks” NFT collection, consisting of a limited number of NFTs inspired by their iconic luggage trunk, will include a customized physical Louis Vuitton trunk. This is a luxury item that is valued in the tens of thousands of dollars.
The Soulbound tokens (SBT) and non-transferable NFTs can only be used by the original owner. Owning a Louis Vuitton Treasure Trunk NFT provides access to personalized products, early releases of new items, and bespoke experiences, which further enhances the brand’s exclusive nature.
Starting from June 8th, individuals from the United States, Canada, the United Kingdom, France, Germany, Japan, and Australia can register on a waitlist. Louis Vuitton will invite selected registrants to purchase a Treasure Trunk via a dedicated website, allowing payments with cryptocurrency or fiat currency.
The introduction of the “Via” collection represents Louis Vuitton’s strategic endeavor to offer exclusive brand access to a discerning clientele. This aligns with the luxury industry’s trend of using blockchain technology and NFTs for privileged membership programs, as esteemed brands such as Balmain and Ralph Lauren have already done.
Louis Vuitton’s entry into the world of NFTs signifies a strategic shift in the luxury industry, with elite experiences and limited edition products becoming more and more desirable amongst luxury consumers worldwide.
Compiled by Coinbold
