Gucci and Vans have collaborated to create a virtual world on Roblox, combining ‘Gucci Town’ and ‘Vans World’. Community members will hunt for fabrics and patterns through shoe-box portals while moving through two worlds.
The Roblox initiative will run from 20 April to May 13, and once all of the swatches have been collected, special things may be worn by Roblox avatars. For the first time, two global fashion brands have partnered on the platform to link their separate worlds. Gucci Town, which opened in May 2022, has welcomed takeovers by Miley Cyrus and Gucci Flora Gorgeous Jasmine campaign and Jack Grealish. Vans World, which debuted in September 2021, combines skating, fashion, and community in the Roblox experience. The release follows Gucci Vault’s ‘Continuum’ Vans collaboration, in which the two collaborated to reinterpret three historic Vans designs. Compiled by Coinbold