Exchange for cryptocurrencies NFTs that are based on well-known Korean dramas are being produced as a joint effort between Crypto.com and Studio Dragon, a South Korean drama production firm.
According to the announcement by Crypto.com, the company has “struck an MOU with Studio Dragon to aggressively assist the introduction of K-content into NFTs.”
The first batch of NFTs for Studio Dragon’s art toy DearRo, which is a collaboration edition based on the popular Korean drama series ‘Crash Landing on You’ and ‘Start-Up,’ is scheduled to be released on February 8 by Crypto.com and Studio Dragon.
DearRo, the toy produced by Studio Dragon, is a fan of Korean dramas and finds great amusement in imagining himself as the main character in his favorite shows and acting out those roles.
According to the statement made by Crypto.com, “After this drop, the entire collection of 500 NFTs, two global drama IPs, and six main character costume cards will be released sequentially.”
In addition, Studio Dragon revealed that they would begin featuring NFTs that introduce a new Korean drama on a quarterly basis in order to increase their level of fan engagement.
The General Manager of Crypto.com Korea, Patrick Yoon, made the following statement: “Through this MoU with Studio Dragon, we plan to develop new ways for fans all over the world to experience K-contents. Crypto.com will continue to collaborate with large content studios and management companies on their intellectual properties, and will also introduce Korean culture and arts to its 80 million users located all over the world.
This is not the first time that Crypto.com has worked with a local partner in South Korea. In addition, South Korean entertainment agency Fantagio joined forces with Crypto.com for NFT-related projects in August of last year. Following that, Crypto.com obtained regulatory licenses in South Korea after securing two local companies, gaining access to cryptocurrency, and registering payments in the country.
Compiled by Coinbold