Williams Racing has chosen Kraken as its official crypto and web3 partner for the Australian Grand Prix.
As the announcement states: “This groundbreaking partnership brings together two legacy brands renowned for their innovation, cutting-edge technology, and unrelenting passion for excellence.”
Williams and Kraken will collaborate on content to inform fans about Web3 and create limited-edition caps for specific races. Williams Racing will also stage pop-up events and F1 Fan Zone activities in which Kraken will participate.
Williams Racing’s Commercial Director James Bower stated: “We’re excited to get the partnership underway to offer our fans cutting-edge crypto and Web3 experiences, while also enabling Kraken to reach new institutional clients and businesses through our network and events.”
Kraken NFT holders will have their digital collectibles featured on the Williams Racing car’s rear wing.
Kraken stated, “We plan to announce more exciting benefits, including exclusive content, fan pop-ups with Williams, and chances to grab Kraken and Williams-branded team merchandise.”
Kraken’s CMO Mayur Gupta added: “Kraken’s partnership with Williams Racing shows what is possible when you combine a great mission with excellence, innovation, and breakthrough performance. These are both iconic brands that have stood the test of time. We’re excited to engage with both Kraken’s and Williams Racing’s global communities, showcasing the power and life-changing impact of crypto and Web3.”
F1 and crypto partnerships went through a turbulent period following FTX’s bankruptcy, with Mercedes suspending its partnership and Hamilton and Russell racing without logos in the Brazilian Grand Prix.
Compiled by Coinbold
