Walmart and POClab Launch Virtual Experience 'Cultureverse'

Walmart and POClab Launch Virtual Experience ‘Cultureverse’ Celebrating 50th Anniversary of Hip-Hop and Black Culture

News, Metaverse news

Walmart and People of Crypto Lab (POClab) have joined forces to introduce ‘Cultureverse,’ an immersive virtual experience commemorating the 50th anniversary of Hip-Hop and its transformative impact on art, music, and fashion. This collaborative venture not only celebrates Black culture but also fosters digital connections and creativity within the metaverse.

Walmart and POClab Collaborate to Unveil ‘Cultureverse’

In a groundbreaking partnership that blends retail innovation with metaverse creativity, Walmart and People of Crypto Lab (POClab) have introduced ‘Cultureverse.’ This immersive virtual experience serves as a homage to the 50th anniversary of Hip-Hop, a cultural phenomenon that has left an indelible mark on art, music, and fashion. ‘Cultureverse’ is poised to provide an engaging and meaningful journey through the evolution of Hip-Hop and its profound influence on contemporary culture.

Exploring Hip-Hop’s Dynamic Evolution and Cultural Impact

‘Cultureverse’ offers a dynamic exploration of Hip-Hop’s evolution, paying tribute to its visionary pioneers while delving into its profound influence on various creative domains. From its early origins to its current prominence, the immersive experience aims to capture the essence of Hip-Hop’s journey and its lasting impact on art, music, and fashion.

A Collaboration for Change and Connection

This collaboration signifies a remarkable extension of POClab’s ongoing mission to spotlight marginalized communities through meaningful digital connections. By celebrating the rich cultural heritage of Black creators, ‘Cultureverse’ aligns with POClab’s dedication to fostering change and engagement within the metaverse. Partnering with the annual hip-hop music festival, Rock the Bells, and supported by Walmart’s Black & Unlimited platform, this venture strives to empower Black creators, makers, and entrepreneurs through immersive experiences.

Walmart’s Commitment to Innovation and Impact

Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, highlighted the significance of connecting with customers in innovative spaces. “Cultureverse presents a unique opportunity to bring Walmart’s Black & Unlimited platform to the virtual world for the first time – all with the goal of inspiring a new generation of Black creators, entrepreneurs, and culture builders and creating real-world impact in the process,” stated Breton. Walmart’s involvement in the metaverse is a testament to its commitment to exploring novel ways of engaging with audiences and fostering positive change.

Enriching the Metaverse with Real-World Significance

Walmart’s foray into the metaverse began last year with experiences on the popular platform Roblox. By introducing ‘Cultureverse’ on the platform, the collaboration between Walmart and POClab enriches the metaverse with an immersive and interactive experience that honors cultural milestones. This initiative also aligns with Walmart’s Store No.8 incubator arm, which collaborates with Outlier Ventures on accelerator programs for Web3-related startups, furthering its commitment to innovation and emerging technologies.


The launch of ‘Cultureverse’ by Walmart and POClab marks a significant milestone in the realm of virtual experiences. By celebrating the 50th anniversary of Hip-Hop and embracing Black culture’s influence on art, music, and fashion, this immersive venture showcases the potential of the metaverse to bring people together, inspire change, and create meaningful connections. As both entities continue to pave the way for innovative engagement and cultural celebration, ‘Cultureverse’ stands as a testament to the power of collaboration and creativity in the digital age.


Metaverse, POClab, Walmart, Web3