A multi-year partnership agreement has been reached between the Premier League, the top level in the English football league system for men, and the French NFT fantasy sports company Sorare.
Players of the game will have the ability to purchase and utilize non-financial tokens (NFTs) licensed by the Premier League, and league-specific tournaments will be staged as part of the exclusive multi-year relationship.
Users of Sorare have the ability to swap digital player NFT cards with one another and manage fantasy soccer teams of five players in competitions. Users of Sorare now have access to all twenty teams that compete in the Premier League as a result of a new relationship that was revealed today.
In October of 2022, it was reported that the Premier League had initiated negotiations with Sorare over a contract worth £30 million per year. According to Nicolas Julia, the CEO of Sorare, the procedure became more drawn out due to the fact that the Premier League already had an NFT license arrangement in place with another company.
Julia made the decision to withhold information on the particulars of the length and cost of the most recent transaction. Already partnered with other major organizations, such as the National Basketball Association (NBA) and Major League Baseball, Sorare is poised to become the next big thing in sports betting (MBA).
As at the beginning of this month, Lionel Messi is representing Sorare as the company’s brand ambassador. Messi has acquired an ownership investment in Sorare, although the value of his stock or any other specifics of the transaction were not disclosed.
Compiled by Coinbold