Nike’s .Swoosh, the popular clothing company’s Web3 community platform, has recently partnered with the well-known video game Fortnite to create a one-of-a-kind virtual experience. The goal of this collaboration is to reach Fortnite’s large user base, with over 240 million individuals playing the game in the last month alone.
The collaboration between Nike’s .Swoosh and Fortnite has resulted in the release of “Airphoria,” a Nike-themed experience within Fortnite’s Creative Mode. This experience, exclusive to Fortnite until June 27, allows players to engage in the “Ultimate Nike Superhunt” within the game’s virtual world. By participating, players have the opportunity to earn coveted digital sneakers.
To enhance the gaming experience, players are encouraged to link their Epic Games and .Swoosh accounts. This integration grants them priority access to a future .Swoosh Air Max virtual collection. Through this linked account, players can seamlessly access virtual goods, such as Fortnite skins and Nike achievements, across various platforms.
It is important to note that this collaboration does not involve Non-Fungible Tokens (NFTs). Although .Swoosh proposed tokenizing digital Fortnite items, Epic Games has opted to maintain its traditional approach for this partnership. The items earned by players are not tokenized as NFTs, and there are no apparel or accessory NFTs included in the collaboration.
Any player who spends at least 10 minutes exploring the Airphoria island will receive the Air Max 1 ’86 Back Bling, a digital sneaker accessory. This exclusive reward can be claimed as an achievement through Nike’s .Swoosh platform. It is worth noting that these achievements cannot be transferred and do not have any monetary value.
In addition to Airphoria, Nike has introduced several other digital items in collaboration with Fortnite, such as the Airie and Maxxed Out Max outfits, which players can obtain from the Fortnite Item Shop.
Nike’s .Swoosh platform relies on BitGo, a trusted crypto custody firm, as its third-party wallet provider. This partnership ensures the secure storage and management of digital assets associated with the .Swoosh platform, including digital sneakers and other collectibles.
The Nike’s .Swoosh and Fortnite collaboration has created an exceptional virtual experience for both gamers and sneaker enthusiasts. Nike’s presence in the digital realm reflects its forward-thinking approach that brings together fashion, gaming, and technology.
Compiled by Coinbold