Lacoste, the renowned French fashion brand, is entering the digital asset realm with the launch of a gamified, tokenized ecosystem designed for non-fungible token (NFT) holders.
The platform, called UNDW3 (pronounced “underwater”), was unveiled alongside the release of 11,212 NFT profile pictures featuring the brand’s iconic crocodile motif.
The unique tokenized system provides various benefits to Lacoste’s NFT holders, such as access to limited-edition merchandise and other NFT-related advantages.
This innovative approach showcases Lacoste’s desire to bridge the gap between fashion and the thriving digital asset industry, infusing exclusivity and modernization into the brand’s digital presence.
In a statement, Catherine Spindler, Lacoste’s deputy CEO, expressed her excitement about the launch, emphasizing the brand’s dedication to innovation and enthusiasm for exploring the transformative potential of NFTs in the fashion sector.
“By rewarding creators and fostering collaborative relationships with our customers, we invite them to be a part of our creative process,” said Spindler.
This venture highlights Lacoste’s forward-thinking approach and its willingness to adapt to the evolving demands of the digital age.
Compiled by Coinbold
