Popular NFT brand Doodles has teamed up with musician Pharrell Williams’ upscale streetwear company BBC Icecream to debut a curated joint collection that will only be available for purchase at their pop-up event at Pharell’s music festival Something in the Water (SITW) from April 28 to 30.
Pharrell Williams took over as the new Chief Brand Officer of Doodles NFTs in June. In collaboration with BBC Icecream, the “Doodle Beach” event is Pharrell’s first live appearance as Chief Brand Officer for Doodles.
T-shirts, hats, shorts, skateboards, and towels are among the merchandise that can be bought from the Icecream-Doodles partnership collection. The sale’s proceeds will benefit Pharrell’s Yellow, a non-profit organization that supports education.
Free ice cream, a sneak peek at brand-new digital wearables from the Doodles universe, and a ShopDoodles kiosk showcasing the limited-edition BBC Ice Cream x Doodles collection will all be available to visitors at Doodle Beach.
Some of the artists performing at Something in the Water Festival include Arcade Fire, Coi Leray, Grace Jones, Jonas Brothers, Latto, Lil Wayne, Maren Morris, Machine Gun Kelly, Flo Milli, Jay Pharoah, Kehlani, Polo G, Nile Rodgers & Chic, Mumford & Sons, The Kid Laroi, Wu-Tang Clan, SWV, and others.
“We’re excited to work with Pharrell’s iconic skate brand Icecream on our first pop up collaboration at Something in the Water Festival,” Doodles’ head of brand partnerships Brandon Rosenblatt said Thursday morning. “This collection marks an important first step on our collaborations and apparel journey. Expect to see more partnerships like this as Doodles expands further into the lifestyle vertical.”
Compiled by Coinbold