B2C2 expansion plans in Europe through the acquisition of Woorton

B2C2 expansion plans in Europe through the acquisition of Woorton.

Crypto liquidity provider B2C2 has completed the acquisition of Woorton, a market leader in digital asset market-making and OTC transactions in Europe. This move is aimed at expanding B2C2’s client base and service offerings, particularly in light of impending regulatory changes such as the Markets in Crypto Assets (MiCA) regulations.

B2C2 boosts European presence with Woorton acquisition
B2C2 boosts European presence with Woorton acquisition

B2C2’s Acquisition of Woorton Marks a Milestone

On August 24, 2023, B2C2, a prominent crypto liquidity provider catering to institutional clients on a global scale, announced the successful completion of its acquisition of Woorton. As a significant player in the European market, Woorton specializes in market-making activities and over-the-counter transactions within the digital asset industry.

Strategic Move for Enhanced Client Services

Nicola White, CEO of B2C2, emphasized the importance of this acquisition as a milestone in B2C2’s journey of growth and evolution. The strategic move is indicative of B2C2’s commitment to expanding its client base and service offerings, particularly in the wake of forthcoming regulatory changes, including the Markets in Crypto Assets (MiCA) regulations.

Gaining Momentum in the European Market

Woorton, founded in 2017, boasts a robust client base comprising approximately 250 clients engaged in trading 96 different coins. Its specialization in providing round-the-clock liquidity adds a layer of depth to B2C2’s operations. This acquisition strategically positions B2C2 to extend its reach and influence in key regions, including the United Kingdom, Asia-Pacific, and the United States.

Accessing Woorton’s Valuable Assets

Through the acquisition, B2C2 also gains access to Woorton’s PSAN (digital asset service providers) License, overseen by the AMF (French Financial Markets Authority). This regulatory license empowers B2C2 to execute operations within the European Union, enabling the company to navigate the regulatory landscape with greater confidence and compliance.

woorton

Collaborative Synergy and Complementary Strengths

Thomas Restout, Head of EMEA at B2C2, highlighted the alignment between B2C2 and Woorton. Both entities share a background in traditional finance (TradFi) while maintaining an unwavering focus on the crypto and digital asset realms. This convergence of expertise and vision positions B2C2 and Woorton as highly complementary businesses, delivering comprehensive multi-asset solutions to clients in the EU market.

In conclusion, B2C2’s acquisition of Woorton underscores its commitment to strategic growth and operational expansion in the ever-evolving landscape of digital assets. By leveraging Woorton’s established market presence, regulatory license, and client relationships, B2C2 aims to solidify its foothold in the European market and navigate regulatory changes with a client-focused approach.


About B2C2

B2C2 is an innovative digital asset pioneer that goes beyond traditional liquidity provision, actively working towards shaping the future ecosystem.

Our firm has successfully obtained institutional access to cryptocurrency by offering consistent liquidity in various market conditions. B2C2 has achieved success by leveraging crypto native technology and consistently driving product innovation, positioning itself as the preferred partner for a wide range of institutions worldwide.

B2C2 Ltd., established in 2015 and primarily owned by SBI, a Japanese financial group, is headquartered in the United Kingdom. Additionally, the company maintains offices in the United States and Japan.

B2C2 Ltd. is a registered company in England and Wales, operating under company number 07995888. Our registered office is located at 86–90 Paul Street, London, EC2A 4NE.B2C2 Ltd. serves as the parent entity for the B2C2 group of companies. The provision of products is contingent upon the jurisdiction of the client and the regulatory status of the product and/or B2C2 group member. Different members of the B2C2 group of companies may offer these products accordingly. B2C2 is a trademark that has been duly registered.