Diesel has formed a partnership with Hape NFT as part of its Web3 efforts.

As part of its Web3 ambitions, the famous fashion brand Diesel has formed a partnership with the HAPE NFT project. As part of this collaboration, Diesel will release its one-of-a-kind NFT collection, which was developed in collaboration between the creative director of Diesel, Glenn Martens, and the founder and inventor of Hape, Digimental.

The fact that the NFTs in this collection come with both digital and physical benefits is an intriguing element. To begin, Diesel will first present Diesel Genesis Hape, a Diesel ambassador within the Hape community and the web3 environment. Diesel Genesis Hape will be speaking at this event.

The newest NFT line will include a crossbody bag that is a limited edition of the classic 1DR POD design. In addition, members will have access to a variety of interesting community benefits, as well as exclusive events that are only available to them. It has not been determined when the NFTs will be made available to the public just yet. On the other hand, Digimental and Stefano Rosso will discuss the NFT collection and other topics at a Twitter Spaces event that will take place on January 25 at six o’clock Central European Time (CET).

The cooperation sets the door for Diesel to establish a presence in the NFT area and makes it possible for them to do so. On the other hand, HAPE’s primary emphasis right now is on expanding its operations inside the realm of digital fashion. Visit the collection’s website to sign up while there is still time before it goes live if you want to participate in the collection.

Digimental expressed excitement about this brand-new partnership, adding that Diesel exemplifies the company’s strategic goal on closing the gap between Web2 and Web3 businesses in order for them to create together. At the same time, the purpose of this project is to provide new experiences and possibilities, not only for customers but also for businesses.

Now, this is not the very first time that Diesel has ventured into the NFT area. At the beginning of this year, Diesel debuted a new fashion NFT collection on Rarible under the name “D:VERSE.” With the next NFT drop, Diesel will undoubtedly be able to entice a greater number of clients with its most recent offers as well as its expanded set of benefits.