Visa Launches Global AI Advisory Practice Focusing on Generative Systems

Visa has recently launched a new worldwide artificial intelligence advisory practice, underscoring its dedication to empowering clients in exploring the potential of AI and generative AI.

This initiative is part of Visa Consulting & Analytics (VCA) and draws upon over 1,000 analysts and consultants from across the globe, building on Visa’s 30-year heritage in AI.

The service taps into VCA’s extensive global network, boasting more than 1,000 consultants, data scientists, and product experts.

These experts operate in 75 offices across six continents, ensuring that clients can readily access a wealth of knowledge and insights.

Carl Rutstein, Visa’s global head of advisory services, stresses that the AI advisory practice offers a comprehensive suite of services.

He notes that AI is transforming industries on a global scale, with the payments sector leading the way. Visa’s Advisory business utilises AI not only to enhance payment experiences but also to enable clients to redefine their customer service strategies through acquisition, engagement, retention, and risk management.

This announcement follows Visa’s recent launch of a £100 million AI venture fund on October 2. The fund is dedicated to supporting innovation and development in the field of generative AI.

Generative AI is an emerging field within machine learning that involves using models to generate human-like content, such as text, images, audio, or video files, within specific training parameters.

Well-known models like OpenAI’s ChatGPT and Anthropic’s Claude 2 have gained widespread adoption in both personal and business applications.

Visa’s new AI advisory practice underlines its commitment to helping clients understand and leverage the potential of AI and generative AI within their operations.

* Original content written by Coinlive. Coinbold is licensed to distribute this content by Coinlive.

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