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On July 29, MetaUp Metaverse Brand Marketing Summit 2022 efficiently held in Shanghai which organized by CC Global and metaverse media Metaverse-Family，co-organized by Nanjing Niushou Mountain Tourism and Culture District, Phoenix.com.
With the theme of “Meta-species, Meta-growth”, the summit covers a number of thrilling content material sections equivalent to “New advertising modifications beneath the awakening of Metaverse”, “Virtual digital human + NFT, absolutely empowering model advertising”, “Immersive, digital vogue brings a brand new paradigm of promoting”. The summit, which attracted greater than 300 contributors from home and worldwide metaverse expertise firms, web3, NFTs, Brands(luxurious items, vogue and attire, automotive, actual property, magnificence, meals and beverage)、reside e-commerce and cultural journey industries to debate the thrilling way forward for metaverse model advertising.
At the opening ceremony, the president of China Advertising Association Zhang Guohua,and CEO of CC Global & Metaverse-Family Turf Huang, delivered a beautiful opening speech; Turf Huang stated: among the many three components of “People, Product and Place”, Virtual house is especially necessary, Virtual house bear the load of gathering folks: social scene, exhibition service scene, purchasing scene, leisure scene; solely first Brings collectively fashionable, than Brand Marketing is efficacious. At the current stage, there are nonetheless loads of areas to enhance Virtual house, equivalent to Average concurrent customers、multi-scenario、Interactive Function and so forth. The day the digital house product maturity would be the metaverse model advertising booming.
A signing ceremony of key initiatives was additionally held on the summit, Nanjing Niushou Mountain Cultural Tourism Zone reached strategic cooperation with CC Global, Unicom Womusic, ylyato.com, SenseTime and cocafe.co, which is able to speed up the high-quality and clustered improvement of Metaverse cultural tourism business and construct a Metaverse industrial base with Chinese traits.