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Meta Partners with Fashion Company L’Oréal to Launch Web3 Accelerator Program

30/11/2022
05/12/2022
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MetaVentures Bangkok 2022

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ICBM Expo

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Loreals Beauty Technology To Venture Into Web3

Web3 is gaining momentum as an revolutionary wave for a lot of companies, manufacturers, and people. This wave has elevated the adoption of the Metaverse via completely different functions and digital prospects.

Meta not too long ago revealed its partnership with French enterprise faculty HEC Paris and L’Oréal. The collaboration is geared towards launching an accelerator program for startups to facilitate creativity within the Metaverse.

L’Oréal Plans to Leverage the Program for Its DMI and Brands

From November 20, startups can file their functions for this system. Meta, L’Oréal, HEC members, and different buyers and entrepreneurs shall be concerned within the choice course of. Applicants chosen will obtain mentorship and entry to specialists and buyers.

Asmita Dubey, L’Oréal’s chief digital and advertising officer, reacted to the brand new plans with this system. Dubey said that this system unites and affords the proper artistic power to younger individuals who characterize the longer term.

Solly from Meta additionally expressed her pleasure for this system. 

“We are proud to associate ourselves with L’Oréal thanks to this ambitious project, which aims to support the French startup ecosystem that will have a key role in the building of a shared, creative and inclusive Metaverse. ”

Heightened Commitment To Web3 And Metaverse

Notably, many manufacturers in the identical trade as L’Oréal have dived into Web3 with the launch of some initiatives. These embody Lancôme, YSL Beauty, Mugler, Nyx Professional Makeup, and Armani Beauty.

Following the drastic bearish pattern within the crypto market this yr, some critics started writing off NFTs and Web3. But occasions are shifting opposite to their expectation as new initiatives from magnificence, style, and luxurious manufacturers maintain arising.

On Monday, Rimowa, the LVMH-owned luxurious baggage model, disclosed its partnership with Rtfkt, a brand new digital style startup by Nike. The goal is to increase the posh style trade into the Metaverse world.

Compiled by Coinbold

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