Dairy Queen, the famed ice cream giant, has embarked on a futuristic journey by teaming up with the Weirdo Ghost Gang (WGG) to unveil an NFT pop-up store in Chengdu, China. The “Ice and Snow Season” pop-up, running from Nov. 15 to Dec. 31, not only serves delectable treats but also immerses visitors in the realm of NFTs.
This collaboration goes beyond mere marketing, shaping up as an enlightening experience for consumers. Dairy Queen’s foray into digital marketing, coupled with WGG’s NFT art proficiency, promises to offer a nuanced understanding of NFTs to the general public. Visitors can explore co-branded merchandise, including WGG-themed ice cream, embodying the fusion of traditional business with digital innovation.
In the world of NFTs, Weirdo Ghost Gang stands out with its 5,555 ‘Lil Ghosts’ NFTs and a trading volume exceeding 21,510 Ether ($43.5 million). The Dairy Queen partnership highlights WGG’s growing influence in the Asia-Pacific region and underscores the increasing significance of NFTs in mainstream business strategies.
WGG’s track record of successful collaborations, such as the “City Party Map – Shanghai Station” with Jiujiu Duck Neck and the “Ghost Season” event at Beijing’s The Box, showcases their ability to merge digital art with real-world experiences. These events, offering exclusive perks to NFT holders, set a precedent for successful partnerships between NFT projects and traditional businesses.
The Dairy Queen-WGG collaboration reflects a broader trend where NFT projects are joining forces with traditional businesses. Amidst the challenges of a crypto winter, these partnerships offer a fresh lifeline and marketing avenue for both digital and physical enterprises. The Wassies by Wassies NFT Collection’s pop-up hotel in Singapore, featuring affordable themed rooms, serves as a prime example of this evolving trend.