Dairy Queen has joined forces with local nonfungible token project Weirdo Ghost Gang (WGG) to establish a temporary NFT store in Chengdu, China.
The collaboration, themed “Ice and Snow Season,” is set to run from 15 November to 31 December.
Collabs Merchandise
The pop-up store will showcase an array of co-branded items, including a Dairy Queen-WGG themed ice cream.
Exclusive perks will be granted to WGG NFT holders as part of this venture.
Popular in the Asia-Pacific region, the project aims to highlight Dairy Queen’s digital marketing initiatives while offering consumers a deeper understanding of WGG NFT art intellectual property (IP).
The press release states:
“Beyond merely showcasing Dairy Queen’s ongoing efforts in new media digital marketing, this collaboration also serves to offer consumers a more nuanced understanding of the NFT art IP, WGG, resulting in enhanced experiences and connections,”
Weirdo Gang Ghost Innovative Partnership
The WGG collection comprises 5,555 “Lil Ghosts” NFTs, originally crafted by Hong Kong Web3 holding company ManesLab in 2021.
WGG previously collaborated with local food retailer Jiujiu Duck Neck for the “City Party Map – Shanghai Station” event in September.
This initiative provided NFT holders with discounts at over 500 retail stores.
Later, in Beijing’s upscale shopping hub, The Box, WGG presented the “Ghost Season” event last month.
The event featured NFT art showcased on 3D screens, engaging shoppers in a distinctive experience.
NFT Initiatives Forge Unique Partnerships
In the current crypto climate, marked by a challenging market, several NFT projects seek partnerships with Web2 for collaborative marketing efforts.
Notably, the Wassies by Wassies NFT Collection, during a similar approach, established a pop-up hotel in Singapore named after the collection in March.
The hotel, operational until September, offered themed rooms at approximately $100 per night, showcasing the adaptability of NFT projects in exploring diverse collaborations beyond the digital landscape.
* Original content written by Coinlive. Coinbold is licensed to distribute this content by Coinlive.
