In a recent tweet, Binance, the world’s largest cryptocurrency exchange, has hinted at a new project with internationally renowned football star, Cristiano Ronaldo. The tweet included behind-the-scenes photos from an ad shoot featuring Ronaldo. It appears that Binance and Ronaldo are teaming up to launch an exciting new project, which is sure to pique the interest of fans around the world. Currently playing for the Saudi football league club Al Nassr, Ronaldo’s worldwide popularity is expected to generate significant interest in the collaboration.
We’re working on something with @Cristiano Ronaldo.
Here’s a behind the scenes look at what we’ve got coming up. pic.twitter.com/7n8NnBlGui
— Binance (@binance) May 26, 2023
The announcement has received a positive response from the crypto community, with many hoping that Ronaldo’s massive social media following and universal appeal will help improve public perception of cryptocurrencies and NFTs.
This is not Ronaldo’s first foray into NFTs. In November 2022, he released a collection on Binance NFT which sold out almost immediately. The rarest NFTs from the collection fetched an impressive average of $22,800 at auction. To enhance the NFT experience for collectors, Ronaldo also held an on-camera chat with the holders of the rarest NFTs.
Going forward, Ronaldo will continue to use his celebrity status to engage with fans and foster a sense of community within the NFT space.
Compiled by Coinbold
